Description |
1 online resource |
Series |
SAGE Business Cases |
|
SAGE Business. Cases
|
Summary |
When Bless Retirement Living began operations in Kerala, India, it targeted middle- and upper middle-class retired professionals who valued their independence. Three years into the venture, the founders were worried about how to co-create enhanced value for their residents. The present business needs to be scaled up from a limited community service design to a large-scale service model. This case introduces students to the challenges they may encounter when starting and scaling up a business operating in the personal services area |
Bibliography |
Includes bibliographical references and index |
Notes |
Description based on XML content |
Subject |
Retirement communities -- India -- Management -- Case studies
|
|
India.
|
Genre/Form |
Case studies.
|
Form |
Electronic book
|
Author |
Harish, B., author
|
ISBN |
9781529774948 |
|
1529774942 |
|