| Description |
1 online resource (x, 370 pages) : illustrations |
| Contents |
pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities |
| Summary |
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management |
| Analysis |
toerisme |
|
tourism |
|
bestemmingen |
|
destinations |
|
marketing |
|
bedrijfsvoering |
|
management |
|
besluitvorming |
|
decision making |
|
reizigers |
|
travellers |
|
toeristenindustrie |
|
tourist industry |
|
Tourist Industry |
|
Toeristenindustrie |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Tourism -- Marketing
|
|
Tourism -- Management
|
|
SCIENCE -- Earth Sciences -- Geography.
|
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TRAVEL -- Budget.
|
|
TRAVEL -- Hikes & Walks.
|
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TRAVEL -- Museums, Tours, Points of Interest.
|
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TRAVEL -- Parks & Campgrounds.
|
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Behaviour.
|
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Constraints.
|
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Consumer behaviour.
|
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Decision making.
|
|
Information technology.
|
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Management.
|
|
Market competition.
|
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Market research.
|
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Planning.
|
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Product development.
|
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Safety.
|
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Sustainability.
|
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Telecommunications.
|
|
Tourism.
|
|
Tourism policy.
|
|
Tourist industry.
|
|
Tourism -- Management
|
|
Tourism -- Marketing
|
| Form |
Electronic book
|
| Author |
Wang, Youcheng
|
|
Pizam, Abraham.
|
| LC no. |
2010050329 |
| ISBN |
9781845937003 |
|
1845937007 |
|
