| Description |
1 online resource (xii, 168 pages) |
| Contents |
Defining the business objective -- Data types, categories, and sources -- Overview of descriptive and predictive analyses -- Data construction for analysis -- Descriptive analysis using SAS Enterprise Guide -- Market analysis using SAS Enterprise Guide -- Cluster analysis using SAS Enterprise Miner -- Tree analysis using SAS Enterprise Miner -- Predictive analysis using SAS Enterprise Miner |
| Summary |
This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. This beginnner's guide with clear, illustrated, step-by-step instructions will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources. Topics include descriptive analysis, predictive modeling and analytics, customer segmentation, market analysis, share-of-wallet analysis, penetration analysis, and business intelligence. -- Edited summary from book |
| Bibliography |
Includes bibliographical references (page 157) and index |
| Notes |
Print version record |
| SUBJECT |
SAS (Computer file) http://id.loc.gov/authorities/names/n88028236
|
|
Enterprise guide. http://id.loc.gov/authorities/names/n2003075658
|
|
Enterprise miner. http://id.loc.gov/authorities/names/n00074578
|
|
Enterprise guide fast |
|
Enterprise miner fast |
|
SAS (Computer file) fast |
| Subject |
Business intelligence.
|
|
Business planning -- Statistical methods
|
|
COMPUTERS -- Mathematical & Statistical Software.
|
|
Business intelligence
|
| Form |
Electronic book
|
| ISBN |
9781629593272 |
|
1629593273 |
|
9781629593289 |
|
1629593281 |
|
1612907830 |
|
9781612907833 |
|
