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Author Osarenkhoe, Aihie

Title Scandic hotel chain in the Baltic : a case of strategic marketing / Aihie Osarenkhoe and Az-Eddine Bennani
Published [Bingley] : Emerald Group Publishing Limited, 2011
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Emerald Emerging Markets    View Resource Record  

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Description 1 online resource (16 pages) : color illustrations
Notes Published also as volume 1, numbers 1, 2011 of Emerald emerging markets case studies
Bibliography Includes bibliographical references
Subject Scandic Hotels -- Marketing -- Case studies
Hotels -- Marketing -- Case studies
Genre/Form Case studies.
Form Electronic book
Author Bennani, Az-Eddine
Other Titles Case of strategic marketing
OTHER TI Emerald emerging markets case studies