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Book Cover
Author Berry, Katherine, author

Title Scotts Miracle-Gro : mandatory employee wellness programs / Katherine Berry, James S. O'Rourke
Published London : SAGE Publications Ltd, 2017
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Executives at Scotts Miracle-Gro, a Massachusetts lawn and garden products manufacturer, had a passion for employee wellness, and all employees, from the CEO to front-line workers were required to participate. In September of 2006, one month ahead of a transition to a smoke-free environment in all Scotts facilities, employee Scott Rodrigues was fired. His offense? Smoking on his own time, at home. Even though the company violated no labor laws, the move jeopardized both employee morale and the companys hard-earned reputation as a great place to work. Communication officials must determine how to deal with the resulting damage
Notes Originally published: Berry, K., & ORourke, J. S. (2007). Scotts Miracle Gro: Mandatory employee wellness program. 07-03. Notre Dame, IN: The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame
Description based on XML content
Subject Scotts Miracle-Gro
Lawn care industry -- Massachusetts.
Employee health promotion -- Massachusetts.
Form Electronic book
Author O'Rourke, James S., 1946- author
ISBN 9781526405685 (ebook)