| Description |
1 online resource : illustrations |
| Series |
SAGE business cases |
|
SAGE business cases
|
| Summary |
This case highlights the challenges faced by Vishal Narang, the owner of Basmati House, a bricks-and-mortar grocery retail outlet, when its customers were increasingly shifting to online channels. Basmati House needed to cut costs, attract and retain digitally savvy customers, and rework the business strategy to achieve financial viability and be economically sustainable in the long run. Substantial cost savings could be achieved by purchasing a store, thereby saving rental costs. However, the new store would require relocation to new premises, which would lead to the loss of the existing customer base and the need to build a new customer base. The broad business choices in the new premises were: (a) to focus only on retailing rice or wholesaling rice, (b) become a speciality store, which would retail rice as well as some special spices and dried fruits, or (c) continue with the existing full line of grocery items. In the intensely competitive market affected by a growing dominance of e-retailers, making a wrong decision would hamper any chance of reviving and sustaining this family business. Students will be asked to engage in scenario planning, undertake the financial calculations required to evaluate different business options, and recommend the best course of action for Basmati House |
| Notes |
Description based on XML content |
| Subject |
Selling -- Rice -- Case studies
|
|
Sustainable architecture -- Case studies
|
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Electronic commerce -- Case studies
|
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Retail trade -- Case studies
|
|
Electronic commerce.
|
|
Retail trade.
|
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Selling -- Rice.
|
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Sustainable architecture.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| ISBN |
9781529618969 |
|
1529618967 |
|
