| Description |
1 online resource (111 pages) |
| Series |
ILM Super S |
|
ILM Super S
|
| Contents |
Front Cover; Marketing and Selling; Copyright Page; Contents; Workbook introduction; Session A : Understanding the market; Session B: The marketing mix; Session C: Analysing the market; Session D: Getting the price, place and promotion right; Performance checks; Reflect and review |
| Summary |
With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization's training needs. Whether studying for an ILM qualification or looking to enhance the skills of your employees, Super Series provides essential solutions, frameworks and techniques to support management and leadership development |
| Notes |
Print version record |
| Subject |
Marketing -- Problems, exercises, etc
|
|
Selling -- Problems, exercises, etc
|
|
Marketing
|
|
Selling
|
| Genre/Form |
Problems and exercises
|
| Form |
Electronic book
|
| ISBN |
9780080496399 |
|
0080496393 |
|
