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Book Cover
Author McLeod, Amanda

Title Abundance : buying and selling in postwar Australia / Amanda McLeod
Published North Melbourne, Vic. : Australian Scholarly Publishing, 2007


Location Call no. Vol. Availability
 MELB  330.994 Mcl/Aba  WITH CAT
Description x, 348 pages : illustrations ; 21 cm
Contents Caveat emptor (let the buyer beware)--Era of abundance--Opportunities unlimited--New and improved--All consumers are rational--'Pseudo-scientific hokus pokus'--Quality control--Caveat venditor (let the seller beware)
Summary Love it or loathe it, if we want to understand our current culture of accumulation we need to go back to where it all began. This book comprehensively examines the attempts to define, understand, influence and protect the consumer in postwar Australia. It spans the 'long boom' when an abundance of consumer goods exploded onto the market.--publisher
Notes Includes index
Valid ISBN 1740971310 on back cover
Bibliography Bibliography: pages [312] - 334
Subject Consumer protection -- Australia -- 1945-
Consumer protection -- Australia.
Consumers -- Australia -- 1945-
Consumers -- Australia.
Consumption (Economics) -- Australia.
Marketing -- Australia -- 1945-
Marketing -- Australia.
Purchasing power -- Australia -- 1945-
Purchasing power -- Australia.
Purchasing -- Australia.
Retail trade -- Australia.
Shopping -- Australia.
Australia -- Economic conditions -- 1945-
LC no. 2007405113
ISBN 1740971310
Other Titles Buying and selling in postwar Australia