| Description |
1 online resource |
| Contents |
Cover; Title Page; Copyright; Contents; Acknowledgments; Michael's Story: Free at Last; Preface; How to Use This Book; Module 1: Your Foundation; Chapter 1 The Red Velvet Rope Policy; The Red Velvet Rope Policy; Creating Your Red Velvet Rope Policy; Dump the Duds; Pruning Your Client List; The Old Man, the Boy, and the Donkey; A Perpetual Process; Chapter 2 Why People Buy What You're Selling; Step 1: Identify Your Target Market; Three Reasons to Choose a Target Market; Two Primary Ways to Grow Your Business; Your Passions, Natural Talents, and Knowledge Are Key; Takin' It to the Streets |
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Step 2: Identify the Needs & Desires of Your Target MarketStep 3: Determine the Biggest Result Your Clients Get; Step 4: Demonstrate the Benefits of Your Investable Opportunities; Clients Want You to Help Them; Chapter 3 Develop a Personal Brand; Don't Blend In -- Distinguish Yourself; Have You Watered Yourself Down?; Clear Intentions; The Three Components of Your Personal Brand; Rome Wasn't Built in a Day; Chapter 4 How to Talk About What You Do; Kill the Elevator Speech; Have a Meaningful Conversation; So, What Do You Do for a Living?; Apply the 5-Part Formula; Listen and Be Flexible |
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Practice Being HumanSpeak from the Heart; Module 2: Building Trust & Credibility; Chapter 5 Credibility & Likability; The Standard Credibility Builders; Standards of Service; Don't Just Fake It 'til You Make It; There Is a Hero in You; Making the Mental Shift; The Power of Likability; Be Credible and Likable; Chapter 6 The Sales Cycle Process; Turn Strangers into Friends and Friends into Clients; Key Number 1: Who Is Your Target Client?; Key Number 2: What Are They Looking For?; Key Number 3: Where Do They Look For You?; Key Number 4: When Do They Look For You? |
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Key Number 5: Why Should They Choose You?Key Number 6: How Do You Want Them to Engage With You?; A Preview to the 6 Core Self-Promotion Strategies; The Book Yourself Solid Sales Cycle Process; Book Yourself Solid Sales Cycle-Stage One; Book Yourself Solid Sales Cycle-Stage Two; Book Yourself Solid Sales Cycle-Stage Three; Book Yourself Solid Sales Cycle-Stage Four; Book Yourself Solid Sales Cycle-Stage Five; Keeping in Touch Is Key for Your Sales Cycle; The Always-Have-Something-to-Invite-People-to Offer; Give Too Much, and Then Give More |
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Use the Sales Cycle to Unconditionally Serve Your ClientsChapter 7 The Keep in Touch Strategy; Strategies That Help You Collect People; Strategies That Help You Connect with People; Building and Managing Your Database; Prerequisites for Communicating to Your List; Use the 80/20 Rule to Create Valuable Content; Share Helpful Information; Share What You Offer; Show and Tell; Choosing Your Keep in Touch Tools; Using E-Zines to Keep in Touch; Keep in Touch or Bust; Chapter 8 The Information Products Strategy; Red-Hot Benefits to Information Products; The Sky's the Limit |
| Summary |
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that y |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Selling.
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Marketing.
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Strategic planning.
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selling.
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marketing.
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BUSINESS & ECONOMICS -- Distribution.
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BUSINESS & ECONOMICS -- Marketing -- General.
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Marketing
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Selling
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Strategic planning
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| Form |
Electronic book
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| ISBN |
1118629922 |
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9781118629925 |
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9781118495421 |
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111849542X |
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9781118611357 |
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1118611357 |
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