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Book Cover
Book

Title Advertising and selling
Edition Second edition
Published Dickson, ACT : Australian Competition and Consumer Commission, 2001

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Location Call no. Vol. Availability
 MELB  KN 284.1 K1 Aus/Aas 2001  AVAILABLE
Description iv, 63 pages ; 25 cm
Contents 1. Introduction -- 2. The quick guide -- 3. Marketing techniques that require extra care -- 4. Poor selling practises -- 5. Practises that take advantage of consumers -- 6. Operating inside the law
Analysis Selling
Advertising
Trade Practices Act
Consumer protection
Federal issue
Notes "September 2001"
Bibliography Includes bibliographical references
Notes Australian Competition and Consumer Commission 2001
Subject Australia. Trade Practices Act 1974.
Commercial law -- Australia.
Sales -- Australia.
Marketing -- Law and legislation -- Australia.
Selling -- Law and legislation -- Australia.
Advertising laws -- Australia.
Consumer protection -- Law and legislation -- Australia.
Consumer protection -- Australia.
Author Australian Competition & Consumer Commission.
ISBN 0642402973