| Description |
1 online resource (xxxiii, 195 pages ): illustrations |
| Series |
Science, society and new technologies series. Communication approaches to commercial mediation set ; volume 2 |
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Science, society and new technologies series. Communication approaches to commercial mediation set ; v. 2
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| Contents |
Re-presentation as a form of artistic and cultural legitimization -- Investing symbolically in the museum, transforming the store: re-resentation of an interative event -- Re-presentations and forms of life: the religious and the political -- Re-presentation as a cult form -- Re-presentation as a rewriting of politics -- The industrialization of creativity -- Reinvesting, diverting, reformulating and entertaining: the leisure-form of the fashion industry |
| Summary |
The commoditization of goods, environmental pollution, relocation, the exploitation of cheap labor and encouragement to overconsume, these traits characterize the luxury fashion industry, whose economic growth continues to rise. This book examines the way in which the mediations of commercial luxury fashion allows this industry to present itself as something that is not exclusively commercial. These mediations are known as Re-presentation policies: actions that aim to produce commonplace goods, but also to set up an apparatus that will allow luxury brands to rebrand themselves using the processes of rewriting, of reinvestment and of reformulation. This book presents semiotic and communication analyses of many of the sector's strategies (advertising, museum exhibits, commercial scenography) and demonstrates how these strategies reflect the socioeconomic model of luxury fashion |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on print version record |
| Subject |
Fashion merchandising.
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Clothing trade.
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Semiotics in advertising.
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Clothing trade.
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Fashion merchandising.
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Semiotics in advertising.
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| Form |
Electronic book
|
| Author |
Translation of (work) Mouratidou, Eleni.
Politiques de re-présentation de l'industrie de la mode
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| ISBN |
9781119779483 |
|
1119779480 |
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