Ch. 1. Doubled Truth: Uplift and the Bottom Line -- Ch. 2. Tbe Pep Paradigm: Masculinity, Influence, and Shame in Babbitt and The Man Nobody Knows -- Ch. 3. "Complex Little Femmes": Adwomen and the Female Consumer -- Ch. 4. "Lending an Air of Importance": Vehicles at Work -- Ch. 5. In the Tutu or out the Window: Zelda Fitzgerald and the Possibility of Escape
