Title The Adman in the Parlor : Magazines and the Gendering of Consumer Culture, 1880s to 1910s

Published New York : Oxford University Press, 1996

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Description 1 online resource (241 pages) Contents Contents; Introduction; 1 Readers Read Advertising into Their Lives: The Trade Card Scrapbook; 2 Training the Reader's Attention: Advertising Contests; 3 "The Commercial Spirit Has Entered In": Speech, Fiction, and Advertising; 4 Reframing the Bicycle: Magazines and Scorching Women; 5 Rewriting Mrs. Consumer: Class, Gender, and Consumption; 6 "Men Who Advertise": Ad Readers and Ad Writers; Conclusion: Technology and Fiction; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y Summary Reading the turn-of-the-century magazine, this book resituates the writing of Chopin, Cather, Howells, and numerous unknown writers in relation to commercial as well as literary culture. It investigates readers' responses to the magazines and the reading practices that develop around them Notes Print version record Subject American fiction -- 19th century -- History and criticism Short stories -- Publishing -- United States -- History -- 19th century Periodicals -- Publishing -- Economic aspects -- United States Popular literature -- United States -- History and criticism American fiction -- 20th century -- History and criticism Short stories, American -- History and criticism Literature and society -- United States -- History Advertising, Magazine -- United States -- History Books and reading -- United States -- History Women consumers -- United States -- Attitudes Advertising, Magazine American fiction Books and reading Literature and society Periodicals -- Publishing -- Economic aspects Popular literature Short stories, American Short stories -- Publishing Women consumers -- Attitudes United States Genre/Form Criticism, interpretation, etc. History Form Electronic book ISBN 9780195355314 0195355318 9780195108224 0195108221

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