Description |
540 pages : illustrations ; 20 cm |
Contents |
1. The concept for your business -- 2. The business plan -- 3. Understanding your market -- 4. Developing your market strategy -- 5. Raising finance -- 6. Complying with your legal obligations -- 7. Taxation -- 8. The Goods and Services Tax -- 9. Setting up your premises -- 10. Employing staff -- 11. Financial statements and performance analysis -- 12. Profit forecasting -- 13. Marketing communications -- 14. Launching a web site -- 15. Insurance -- 16. Intellectual property -- 17. Incubators, awards and grants -- 18. Buying an existing business -- 19. Venture capital -- 20. Export and import business -- 21. Franchising -- 22. Protecting against fraud and theft -- 23. Where to get help |
Summary |
The Penguin Small Business Guide is a complete source of information f for anyone planning to set up, or already running, a small- or medium- It contains information on all aspects, from business ideas and employing staff, web sites and franchises |
Analysis |
Entrepreneurship (Australia) |
Notes |
Previous edition published by Penguin Books Australia in 2004 |
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Includes index |
Subject |
Small business -- Australia.
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Entrepreneurship (Australia)
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Small business -- Australia -- Handbooks, manuals, etc.
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Small business -- Australia -- Management.
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Business -- Australia -- Handbooks, manuals, etc.
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SUBJECT |
Australia -- Commerce.
http://id.loc.gov/authorities/subjects/sh2008114305
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Genre/Form |
Handbooks and manuals.
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ISBN |
9780143005520 (paperback) |
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0143005529 (paperback) |
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