| Description |
xviii, 592 pages : illustrations ; 28 cm |
| Contents |
12.Developing an Effective Business Plan -- What Is a Business Plan? -- Pitfalls to Avoid in Planning -- Pitfall 1: No Realistic Goals -- Pitfall 2: Failure to Anticipate Roadblocks -- Pitfall 3: No Commitment or Dedication -- Pitfall 4: Lack of Demonstrated Experience (Business or Technical) -- Pitfall 5: No Market Niche (Segment) -- Benefits of a Business Plan -- Developing a Well-Conceived Business Plan -- Who Reads the Plan? -- Putting the Package Together -- Guidelines to Remember -- Questions to Be Answered -- Elements of a Business Plan -- Executive Summary -- Business Description -- Marketing Segment -- Market Niche and Market Share -- Research, Design, and Development Segment -- Operations Segment -- Management Segment -- Financial Segment -- Critical-Risks Segment -- Harvest Strategy Segment -- Milestone Schedule Segment -- Appendix and/or Bibliography Segment -- Updating the Business Plan -- A Practical Example of a Business Plan -- |
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Bottom-Line Measures of Social Performance -- Benefit Corporations: Promoting Sustainable Enterprises -- The Global Marketplace -- Global Entrepreneurs -- Global Thinking -- Diaspora Networks -- Global Organizations and Agreements -- Venturing Abroad -- Methods of Going International -- Researching Foreign Markets -- Summary -- Key Terms and Concepts -- Review and Discussion Questions -- Experiential Exercise: Going Global -- Case 4.1 Nutrition Without Harming the Environment -- Case 4.2 A Foreign Proposal -- pt. 1 Entrepreneurial Case Analysis: Corporate Entrepreneurship and Innovation in Silicon Valley: The Case of Google, Inc. -- Introduction -- Background of Founders -- Growth of Google -- Stages of Growth -- Strategies at Google -- Philanthropy at Google -- Competition -- Silicon Valley -- Culture and Location -- Cost of Living -- Education and Employees -- Access to Capital and Legal Infrastructure -- Corporate Entrepreneurship and Innovation -- |
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Case 13.2 Keeping Things Going -- 14.Valuation of Entrepreneurial Ventures -- The Importance of Business Valuation -- Underlying Issues When Acquiring a Venture -- Goals of the Buyer and Seller -- Emotional Bias -- Reasons for the Acquisition -- Due Diligence -- Analyzing the Business -- Establishing a Firm's Value -- Valuation Methods -- Term Sheets in Venture Valuation -- Additional Factors in the Valuation Process -- Avoiding Start-Up Costs -- Accuracy of Projections -- Control Factor -- Summary -- Key Terms and Concepts -- Review and Discussion Questions -- Experiential Exercise: What Would You Recommend? -- Case 14.1 A Valuation Matter -- Case 14.2 Which Will It Be? -- Appendix 14A Term Sheet -- 15.Harvesting the Entrepreneurial Venture -- Harvesting the Venture: A Focus on the Future -- The Management Succession Strategy -- Key Factors in Succession -- Succession Pressures and Interests inside the Firm -- |
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Corporate Entrepreneurship and Innovation at Google -- Support from Top Management -- Corporate Culture and Employees -- Small, Self-Managed Teams -- Reward Structure -- Decision Point -- References -- pt. 1 Exercise: How Ethical Are You? -- pt. 2 Initiating Entrepreneurial Ventures -- 5.Innovation: The Creative Pursuit of Ideas -- Opportunity Identification: The Search for New Ideas -- Sources of Innovative Ideas -- The Knowledge and Learning Process -- Entrepreneurial Imagination and Creativity -- The Role of Creative Thinking -- The Nature of the Creative Process -- Developing Your Creativity -- A Creative Exercise: Developing a Functional Perspective -- A Creative Exercise: Using Your Brains -- A Creative Exercise: Eliminating Muddling Mind-Sets -- Arenas of Creativity -- The Creative Climate -- Innovation and the Entrepreneur -- The Innovation Process -- Types of Innovation -- The Major Misconceptions of Innovation -- Principles of Innovation -- |
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Defining the Research Purpose and Objectives -- Gathering Secondary Data -- Gathering Primary Data -- Quantitative versus Qualitative Marketing Research -- Interpreting and Reporting Information -- Marketing Research Questions -- Inhibitors to Marketing Research -- Cost -- Complexity -- Strategic Decisions -- Irrelevancy -- Social Media Marketing -- Key Distinctions of Social Media Marketing -- Developing a Social Media Marketing Plan -- Mobile Marketing -- Entrepreneurial Tactics in Market Research -- The Components of Effective Marketing -- Marketing Philosophy -- Market Segmentation -- Consumer Behavior -- Developing a Marketing Plan -- Current Marketing Research -- Current Sales Analysis -- Marketing Information System -- Sales Forecasting -- Evaluation -- Final Considerations for Entrepreneurs -- Pricing Strategies -- Views of Pricing -- Product Life Cycle Pricing -- Pricing in the Social Media Age -- Summary -- Key Terms and Concepts -- |
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Experiential Exercise: Internal Profile Analysis -- Taking Steps to Build a Business Plan -- Case 6.1 Nothing Unique to Offer -- Case 6.2 A Product Design Problem -- Appendix 6A Feasibility Plan Outline -- Title Page -- Table of Contents -- The Sections of a Feasibility Plan -- Executive Summary -- The Business Concept -- Industry/Market Analysis -- Management Team -- Product/Service Development Analysis -- Financial Analysis -- Timeline -- Bibliography -- 7.Pathways to Entrepreneurial Ventures -- Creating New Ventures -- New-New Approach to Creating New Ventures -- New-Old Approach to Creating New Ventures -- Examining the Financial Picture When Creating New Ventures -- Acquiring an Established Entrepreneurial Venture -- Personal Preferences -- Examination of Opportunities -- Advantages of Acquiring an Ongoing Venture -- Evaluation of the Selected Venture -- Key Questions to Ask -- Negotiating the Deal -- Franchising: The Hybrid -- |
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How Franchising Works -- Advantages of Franchising -- Disadvantages of Franchising -- Franchise Law -- Evaluating Franchising Opportunities -- Summary -- Key Terms and Concepts -- Review and Discussion Questions -- Experiential Exercise: The Personal Entrepreneurial Action Plan -- Taking Steps to Build a Business Plan -- Case 7.1 An Idea for the Dogs! -- Case 7.2 Checking It Out -- 8.Sources of Capital for Entrepreneurs -- The Search for Capital -- Debt versus Equity Financing -- Debt Financing -- Equity Financing -- The Venture Capital Market -- Recent Developments in Venture Capital -- Dispelling Venture Capital Myths -- Venture Capitalists' Objectives -- Criteria for Evaluating New-Venture Proposals -- Evaluating the Venture Capitalist -- Informal Risk Capital: Angel Financing -- Types of Angel Investors -- Summary -- Key Terms and Concepts -- Review and Discussion Questions -- Experiential Exercise: Analyzing Funding Sources -- |
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Introduction -- Formation of the Initial Business Concept: CommuniteeWeb.com -- Building the Organization and Its Product -- The Founders and the Management Team -- Jeffrey Lehm -- Michael Hunt -- Jonathan Lester -- Tony Baker -- Jim McDuffy -- John Taylor -- Troy Simon -- Business, Industry, and Economic Conditions -- The Competitive Landscape -- CommuniteeWeb.com in Operation -- Mounting Financial Pressure and Internal Conflict -- The Wall Street Venture Capital Deal -- The Dilemma -- Executive Summary -- The CommuniteeWeb Business Model -- Members -- Community Coordinators -- Content -- Advertising -- Strategic Alliances -- Legal, Professional, Accounting, and Technical Partners and Associates -- Technology Expertise-Internal and External -- CommuniteeWeb Associates -- Officers, Board of Directors, Principals, and Significant Associates -- Stock Distribution -- Partners -- Ball State University-Center for Information and Communication Sciences -- |
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Ivy Tech State College-Computer Science Laboratory -- CommuniteeWeb.com Exclusive Features -- Geographically and Categorically Searchable CommuniteeWeb Directory -- Local Rewards Program -- CommuniteeWeb.com Unique Features -- Industry Background -- Online Advertising Market -- Market Analysis -- Target Market -- Market Position -- Competition -- Marketing Plan -- Brand Evaluation -- Brand Awareness -- Customer Promise -- Consumer Market -- Technology Plan -- Financial Segment -- Online Advertising-Per User Revenue -- ATT Internet Services -- InfoSpace.com Advertising Revenues -- Franchise Sales and Fees -- Quad Entertainment -- Licensing of the CommuniteeWeb Directory -- Milestone Schedule -- pt. 3 Exercise: Recognizing Financial Terminology -- pt. 4 Growth Strategies for Entrepreneurial Ventures -- 13.Strategic Entrepreneurial Growth -- Strategic Planning and Emerging Firms -- The Nature of Strategic Planning -- The Lack of Strategic Planning -- |
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Obstacles to Corporate Entrepreneurship and Innovation -- Corporate Entrepreneurship Strategy -- Developing the Vision -- Encouraging Innovation -- Structuring the Work Environment -- Control versus Autonomy -- Preparation for Failure -- Preparing Management -- Developing I-Teams -- Sustaining a Corporate Entrepreneurship Strategy -- Summary -- Key Terms and Concepts -- Review and Discussion Questions -- Experiential Exercise: Developing Corporate Entrepreneurship -- Case 3.1 Southwest Airlines: Creating an Entrepreneurial Culture -- 4.Social Entrepreneurship and the Global Environment for Entrepreneurship -- Social Entrepreneurship -- Defining the Social Entrepreneur -- Defining the Social Enterprise -- Social Enterprise and Sustainability -- Sustainable Entrepreneurship -- Ecopreneurship -- Shared Value and the Triple Bottom Line -- Bottom-Line Measures of Economic Performance -- Bottom-Line Measures of Environmental Performance -- |
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Presentation of the Business Plan: The "Pitch" -- Suggestions for Presentation -- What to Expect -- Summary -- Key Terms and Concepts -- Review and Discussion Questions -- Experiential Exercise: Putting Together a Business Plan -- Taking Steps to Build a Business Plan -- Case 12.1 It's Just a Matter of Time -- Case 12.2 The Incomplete Plan -- Appendix 12A Hydraulic Wind Power, LLC -- Executive Summary -- Overview -- Market -- Problem -- Technology -- Background -- Opportunity -- Our Solution -- Outside Validation -- Competitive Advantage -- Development Plan -- Development Strategy -- Commercialization Plan -- Business Model -- Entry Strategy -- Target Customers -- Exit Strategy -- Executive Team -- Start-up Management -- Advisory Board -- Risks -- Industry Risk -- Alternative Technology Risks -- Hydraulic Fluid -- Financial Summary -- Financials -- Exit -- pt. 3 Entrepreneurial Case Analysis: CommuniteeWeb.com: An Internet Firm's Effort to Survive -- |
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Proposed Equipment for the Center -- Reimbursement for Proton Therapy -- Considering the Deal -- Market Risk -- People Risk -- Technology Risk -- Money Risk -- The Crucial Decision -- References -- pt. 4 Exercise: The TOWS Matrix |
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Review and Discussion Questions -- Experiential Exercise: Identifying the Customer -- Taking Steps to Build a Business Plan -- Case 10.1 Dealing with the Competition -- Case 10.2 A New Mobile "App" for a Music Community -- 11.Financial Preparation for Entrepreneurial Ventures -- The Importance of Financial Information for Entrepreneurs -- Understanding the Key Financial Statements -- The Balance Sheet -- The Income Statement -- The Cash-Flow Statement -- Preparing Financial Budgets -- The Operating Budget -- The Cash-Flow Budget -- Pro Forma Statements -- Capital Budgeting -- Payback Method -- Net Present Value -- Internal Rate of Return -- Break-Even Analysis -- Break-Even Point Computation -- Ratio Analysis -- Summary -- Key Terms and Concepts -- Review and Discussion Questions -- Experiential Exercise: The Project Proposal -- Taking Steps to Build a Business Plan -- Case 11.1 It's All Greek to Her -- Case 11.2 The Contract Proposal -- |
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Succession Pressures and Interests outside the Firm -- Forcing Events -- Sources of Succession -- Legal Restrictions -- Developing a Succession Strategy -- Understanding Contextual Aspects of Succession -- Identifying Successor Qualities -- Writing a Succession Strategy -- The Exit Strategy: Liquidity Events -- The Initial Public Offering (IPO) -- Complete Sale of the Venture -- Steps for Selling a Business -- Summary -- Key Terms and Concepts -- Review and Discussion Questions -- Experiential Exercise: Passing It On -- Case 15.1 Just as Good as Ever -- Case 15.2 Needing Some Help on this One -- pt. 4 Entrepreneurial Case Analysis: Proton Cancer Therapy Center: An Entrepreneur's Dilemma -- Introduction -- The Styles Company -- Proton Cancer Treatment -- The Proton Process -- Prospective Patients -- Locations for Proton Therapy -- The M. D. Anderson Cancer Center -- Patient Census Trends -- Cancer Trends and Capacity Issues -- |
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Summary -- Key Terms and Concepts -- Review and Discussion Questions -- Experiential Exercise: Developing Your Personal Creativity -- Taking Steps to Build a Business Plan -- Case 5.1 Post-It Notes -- 6.Assessment of Entrepreneurial Opportunities -- The Challenge of New-Venture Start-Ups -- Pitfalls in Selecting New Ventures -- Lack of Objective Evaluation -- No Real Insight into the Market -- Inadequate Understanding of Technical Requirements -- Poor Financial Understanding -- Lack of Venture Uniqueness -- Ignorance of Legal Issues -- Critical Factors for New-Venture Development -- Uniqueness -- Investment -- Growth of Sales -- Product Availability -- Customer Availability -- Why New Ventures Fail -- The New-Venture Evaluation Process -- Profile Analysis Approach -- Feasibility Criteria Approach -- Comprehensive Feasibility Approach -- Summary -- Key Terms and Concepts -- Review and Discussion Questions -- |
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Taking Steps to Build a Business Plan -- Case 8.1 Looking for Capital -- Case 8.2 The $3 Million Venture -- pt. 2 Entrepreneurial Case Analysis: Envirofit International: A Venture Adventure -- Introduction -- Background -- Developing the Technology -- Business Model -- Team Development -- Conclusion -- References -- Appendix 1 -- Appendix 2 -- Appendix 3 -- Assumptions -- Appendix 4 Envirofit Founder Bios 2003 -- Tim Bauer (26) -- Paul Hudnut (44) -- Nathan Lorenz (24) -- Dr. Bryan Willson (43) -- pt. 2 Exercise: Angel Investor versus Venture Capitalist -- pt. 3 Developing the Entrepreneurial Plan -- 9.Legal Challenges for Entrepreneurial Ventures -- Intellectual Property Protection: Patents -- Securing a Patent: Basic Rules -- Securing a Patent: The Application -- Intellectual Property Protection: Copyrights -- Understanding Copyright Protection -- Protecting Ideas? -- Intellectual Property Protection: Trademarks -- Avoiding Trademark Pitfalls -- |
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The Entrepreneurial Ego -- Entrepreneurial Ethics -- Ethical Dilemmas -- Ethical Rationalizations -- The Matter of Morality -- Complexity of Decisions -- Establishing a Strategy for Ethical Enterprise -- Ethical Codes of Conduct -- Ethical Responsibility -- Ethical Considerations of Corporate Entrepreneurs -- Ethical Leadership by Entrepreneurs -- Entrepreneurial Motivation -- Summary -- Key Terms and Concepts -- Review and Discussion Questions -- Experiential Exercise: Are You a High Achiever? -- Experiential Exercise: Knowing the Difference -- Case 2.1 Jane's Evaluation -- Case 2.2 A Friend for Life -- 3.The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship -- The Entrepreneurial Mind-Set in Organizations -- Corporate Innovation Philosophy -- Corporate Entrepreneurship and Innovation -- Defining the Concept of Corporate Entrepreneurship and Innovation -- The Need for Corporate Entrepreneurship and Innovation -- |
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The Entrepreneurial Revolution: A Global Phenomenon -- The Impact of Entrepreneurial Ventures in the United States -- The Impact of Gazelles -- Legacy of Entrepreneurial Firms -- Twenty-First-Century Trends in Entrepreneurship Research -- Key Concepts -- Entrepreneurship -- Entrepreneur -- Entrepreneurial Management -- Summary -- Key Terms and Concepts -- Review and Discussion Questions -- Experiential Exercise: Understanding Your Beliefs about Successful Entrepreneurs -- Case 1.1 Gazelle ... or Turtle? -- 2.The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics -- The Entrepreneurial Mind-Set -- Entrepreneurial Cognition -- Metacognitive Perspective -- Who Are Entrepreneurs? -- Characteristics Associated with the Entrepreneurial Mind-Set -- Dealing with Failure -- The Grief Recovery Process -- The Entrepreneurial Experience -- The Dark Side of Entrepreneurship -- The Entrepreneur's Confrontation with Risk -- Stress and the Entrepreneur -- |
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The Value of Strategic Planning -- Fatal Visions in Strategic Planning -- Entrepreneurial and Strategic Actions -- Strategic Positioning: The Entrepreneurial Edge -- An Entrepreneurial Strategy Matrix Model -- Managing Entrepreneurial Growth -- Venture Development Stages -- Transitioning from Entrepreneurial to Managerial -- Understanding the Growth Stage -- Managing Paradox and Contradiction -- Confronting the Growth Wall -- Building an Entrepreneurial Company in the Twenty-First Century -- The Entrepreneurial Mind-Set -- Key Elements for an Entrepreneurial Firm -- Unique Managerial Concerns of Growing Ventures -- The Distinctiveness of Size -- The One-Person-Band Syndrome -- Time Management -- Community Pressures -- Continuous Learning -- Achieving Entrepreneurial Leadership in the New Millennium -- Summary -- Key Terms and Concepts -- Review and Discussion Questions -- Experiential Exercise: The Venture Life Cycle -- Case 13.1 Hendrick's Way -- |
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Trade Secrets -- Trademark Protection on the Internet -- Legal Structures for Entrepreneurial Ventures -- Sole Proprietorships -- Partnerships -- Corporations -- Partnerships and Corporations: Specific Forms -- Limited Partnerships -- Limited Liability Partnerships -- S Corporations -- Limited Liability Companies -- B Corporations -- L3C -- Final Thoughts on Legal Forms -- Bankruptcy -- The Bankruptcy Act -- ch. 7 Straight Bankruptcy -- ch. 11 Reorganization -- ch. 13 Adjustment of Debts -- Minimizing Legal Expenses -- Summary -- Key Terms and Concepts -- Review and Discussion Questions -- Experiential Exercise: Protecting Your Legal Interests -- Taking Steps to Build a Business Plan -- Case 9.1 A Patent Matter -- Case 9.2 A Question of Incorporation -- Case 9.3 All She Needs is a Little Breathing Room -- 10.Marketing Challenges for Entrepreneurial Ventures -- The New Marketing Concept for Entrepreneurs -- Marketing Research -- |
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pt. 1 The Entrepreneurial Mind-Set in the Twenty-First Century -- 1.Entrepreneurship: Evolutionary Development-Revolutionary Impact -- Entrepreneurs-Breakthrough Innovators -- Entrepreneurs versus Small-Business Owners: A Distinction -- Entrepreneurship: A Mind-Set -- The Evolution of Entrepreneurship -- Avoiding Folklore: The Myths of Entrepreneurship -- Myth 1 Entrepreneurs Are Doers, Not Thinkers -- Myth 2 Entrepreneurs Are Born, Not Made -- Myth 3 Entrepreneurs Are Always Inventors -- Myth 4 Entrepreneurs Are Academic and Social Misfits -- Myth 5 Entrepreneurs Must Fit the Profile -- Myth 6 All Entrepreneurs Need Is Money -- Myth 7 All Entrepreneurs Need Is Luck -- Myth 8 Entrepreneurship Is Unstructured and Chaotic -- Myth 9 Most Entrepreneurial Initiatives Fail -- Myth 10 Entrepreneurs Are Extreme Risk Takers -- Approaches to Entrepreneurship -- Schools-of-Thought Approaches to Entrepreneurship -- Process Approaches to Entrepreneurship -- |
| Summary |
Learn the true process of a successful entrepreneur with this text. Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow |
| Notes |
Previous ed.: 2009 |
| Bibliography |
Includes bibliographic references and indexes |
| Subject |
Entrepreneurship -- Textbooks.
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Entrepreneurship -- United States.
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Entrepreneurship.
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New business enterprises -- Textbooks.
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New business enterprises -- United States.
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New business enterprises.
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Small business -- Textbooks.
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Small business -- United States.
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Small business.
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| Genre/Form |
Textbooks.
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| ISBN |
1285051750 |
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9781285051758 |
