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Sahaj Crafts : the challenge of alleviating poverty in Western Rajasthan / Aashish Mehra (Department of Marketing Management, Teerthanker Mahaveer Institute of Management and Technology, Moradabad, India), Nidhi Mathur (Department of Management, Jaipuria Institute of Management Studies, Ghaziabad, India), and Vaibhav Tripathi (Department of Management, Pranveer Singh Institute of Technology, Kanpur, India) |
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