| Description |
1 online resource (101 pages) |
| Series |
Journal of Research in Interactive Marketing: Volume 8, Issue 3 |
|
Journal of Research in Interactive Marketing: Volume 8, Issue 3
|
| Contents |
Cover; EDITORIAL ADVISORY BOARD; Guest Editorial; Consumer behavior in the online context; Consumer -- brand engagement on Facebook: liking and commenting behaviors; Consumer responses toward online review manipulation; Advertising in online social networks: the role of perceived enjoyment and social influence |
| Summary |
The chapters in this e-book lie firmly within Web 2.0 and deal with human aspects of interactions between consumers and between consumers and brands in digital space. The first chapter, Consumer Behavior in the Online Context, by Cummings, Peltier, Schibrowsky and Nill, provides an excellent introduction to this ebook by reviewing literature related to the consumer behavior and social network theory as they apply to the Internet, literature covering the period from 1993-2012, spanning over 900 articles across more than 85 marketing journals. The second chapter, by Kabadayi and Price, investiga |
| Bibliography |
Includes bibliographical references |
| Notes |
Online resource; title from PDF title page (ebrary, viewed November 19, 2014) |
| Subject |
Computer programming.
|
|
Psychology -- Data processing
|
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Social networks -- Computer network resources -- Econometric models
|
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computer programming.
|
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Computer programming
|
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Psychology -- Data processing
|
| Form |
Electronic book
|
| Author |
Hausman, Angela, editor
|
| ISBN |
9781784413866 |
|
1784413860 |
|
