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E-book
Author DYCHTWALD, KEN. MORISON, ROBERT

Title REACHING THE RICHEST GENERATION what every business needs to know about the hopes, fears,... wants, needs, and dreams of boomer retirees
Published [S.l.] : JOHN WILEY & SONS, 2020

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Description 1 online resource
Contents The age wave is rising: how the Boomers are transforming retirement -- Ageism sucks: it's bad for people and bad for business -- Reframing aging: there's a new story to tell -- Putting wisdom to work: the new role, timing, and purpose of post-retirement employment -- The time affluence explosion: fifty trillion hours of leisure to fill -- Searching for the fountain of health: can we match healthspan to lifespan? -- Retirement isn't a solo project: the entangled endearments of family relationships -- Home and community: stay, go, remodel, or find roommates? -- Funding longevity: retirement is the biggest purchase of a lifetime-that many can't afford -- The giving revolution: living with purpose and leaving a legacy -- Retiring retirement: the rise of life's third age
Summary The authors explore the new retirement as people live longer lives, including work, leisure, health, family, home, finances, and purpose. "The world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth -- yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution... This exciting new stage of life, the "Third Age," poses daunting questions: What will 'old' look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted. What new products and services will boom as a result of this coming longevity revolution? ... Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era."--Amazon.com
Bibliography Includes bibliographical references (pages 269-282) and index
Notes Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL
Subject Retirees -- United States
Baby boom generation -- United States
Aging -- Social aspects -- United States
Older people -- United States -- Social conditions
Retirement -- Economic aspects
Self-actualization (Psychology) in old age.
Older people -- Psychology.
Aging -- Psychology
Old age -- United States
Older consumers -- United States
Consumer behavior -- United States -- Forecasting
Older people -- Services for -- United States -- Marketing
Social prediction -- United States
Twenty-first century -- Forecasts.
BUSINESS & ECONOMICS / Personal Finance / Retirement Planning.
Aging -- Psychology.
Aging -- Social aspects.
Baby boom generation.
Consumer behavior -- Forecasting.
Old age.
Older consumers.
Older people -- Psychology.
Older people -- Social conditions.
Retirees.
Retirement -- Economic aspects.
Self-actualization (Psychology) in old age.
Social prediction.
Twenty-first century.
United States.
Genre/Form Forecasts.
Form Electronic book
ISBN 9781119651918
1119651913
111965193X
9781119651932