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Book Cover
E-book
Author Manheim, Jarol B., 1946-

Title The death of a thousand cuts : corporate campaigns and the attack on the corporation / Jarol B. Manheim
Published Mahwah, N.J. : Lawrence Erlbaum Associates, 2001

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Description 1 online resource (xvii, 362 pages)
Contents 1 From Ann Arbor, With Love 1 -- 2 The State of the Unions 23 -- 3 The Learning Curve 45 -- 4 The Corporate Campaign Comes of Age 63 -- 5 Nonlabor-Based Anticorporate Campaigns 91 -- 6 Look for the Union Label 111 -- 7 Attack of the "Tree-Huggers" 135 -- 8 Campaigning by the Book 161 -- 9 The Codes of the West 191 -- 10 Money Talks ... 213 -- 11 ... and the Customers Walk 231 -- 12 The Tools of Capitalism 241 -- 13 The Campaign Branches Out 255 -- 14 Telling the Public What It Thinks 271 -- 15 Weaving a Web, Worldwide 285 -- 16 Back to the Future 299 -- Appendix A Union-Initiated and Other Labor-Based Corporate Campaigns, 1974-1999 311 -- Appendix B Anticorporate Campaigns Launched by Nonlabor Entities, 1989-1999 341
Summary This bk presents the first up-to-date comprehensive treatment of the corporate campaign . It is aimed at both scholars, advanced students and it's practioners in fields of political commun, public relations, labor studies, human resources and management
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Corporations -- Public relations.
Labor unions -- Public relations.
Corporate image.
Social pressure.
Demonstrations.
Negative goodwill.
Social responsibility of business.
Business ethics.
Industrial relations.
corporate image.
industrial relations.
BUSINESS & ECONOMICS -- Public Relations.
Business ethics
Corporate image
Corporations -- Public relations
Demonstrations
Industrial relations
Labor unions -- Public relations
Negative goodwill
Social pressure
Social responsibility of business
Form Electronic book
ISBN 058535670X
9780585356709
1410600610
9781410600615