1 From Ann Arbor, With Love 1 -- 2 The State of the Unions 23 -- 3 The Learning Curve 45 -- 4 The Corporate Campaign Comes of Age 63 -- 5 Nonlabor-Based Anticorporate Campaigns 91 -- 6 Look for the Union Label 111 -- 7 Attack of the "Tree-Huggers" 135 -- 8 Campaigning by the Book 161 -- 9 The Codes of the West 191 -- 10 Money Talks ... 213 -- 11 ... and the Customers Walk 231 -- 12 The Tools of Capitalism 241 -- 13 The Campaign Branches Out 255 -- 14 Telling the Public What It Thinks 271 -- 15 Weaving a Web, Worldwide 285 -- 16 Back to the Future 299 -- Appendix A Union-Initiated and Other Labor-Based Corporate Campaigns, 1974-1999 311 -- Appendix B Anticorporate Campaigns Launched by Nonlabor Entities, 1989-1999 341
Summary
This bk presents the first up-to-date comprehensive treatment of the corporate campaign . It is aimed at both scholars, advanced students and it's practioners in fields of political commun, public relations, labor studies, human resources and management