Title Mountain Dew / Surajit Ghosh Dastidar and Srividya Raghavan

Published [Bingley] : Emerald Group Publishing Limited, [2013]

Online access available from: Emerald Emerging Markets    View Resource Record

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Description 1 online resource (6 pages) : color illustrations Notes Published also as volume 3, numbers 8, 2013 of Emerald emerging markets case studies Title from ebook title screen (viewed Jan 28, 2014) File Type Text (Electronic book) Subject PepsiCo, inc. -- Case studies Corporate sponsorship -- India -- Case studies Soft drink industry -- India -- Case studies Genre/Form Case studies. Form Electronic book Author Raghavan, Srividya

OTHER TI Emerald emerging markets case studies

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