The "Modern Woman": The "Special Privileges" of American Womanhood in the Ladies' Home Journal -- The "Babushka": The "Special Hardships" of Russian Womanhood in the Ladies' Home Journal -- Selling the American Way Abroad: The Beginnings of Cold War Cultural Diplomacy in the Soviet Union -- Modelling the American Dream: Fashion and Femininity in Amerika -- Living the American Dream: The Happy Homemaker in Amerika -- Amerika, USSR, and a Woman's Proper Place in the 1960s
Summary
Winning Women's Hearts and Minds focuses on women, gender, and the politics of selling US consumer culture and domesticity during the early Cold War through ""polite propaganda.""
Bibliography
Includes bibliographical references and index
Notes
Online resource; title from PDF title page (De Gruyter platform, viewed March 10, 2023)