Marketing magic -- Magic as semiotic changes : ontologies, rituals and terms of affliction -- Magic as management of emotions -- The icons of power : constructing charisma from the means at hand -- Charisma of the office : healing power and biomedical legitimacy -- The unspeakable emotions : spells and their use in working life -- The magic of business and the fostering of hope
Bibliography
Includes bibliographical references (pages 237-244) and index
