| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
|
SAGE Knowledge. Cases
|
| Summary |
In September 2015, the Wilson Sporting Goods Company introduced their newest product, the Wilson Custom Football, to their already expansive customized product offering. Through the online Custom Football Shop, consumers are able to customize their very own Wilson football with templates, decals, or engravings to make it their very own. But Wilson is facing some unexpected challenges and the Custom Football Shop is falling short of its anticipated success. Students will need to reconsider the Wilson strategy and decide how to move forward with the Wilson custom product offering |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Wilson Sporting Goods Company.
|
| SUBJECT |
Wilson Sporting Goods Company fast |
| Subject |
Sporting goods industry -- United States -- Case studies
|
|
Sporting goods industry
|
|
United States
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Deval, Helen, author
|
| ISBN |
9781526475350 |
|
1526475359 |
|
