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Book Cover
E-book
Author Kassing, Jeffrey W., author

Title Fan-athlete interaction and Twitter tweeting through the giro : a case study / Jeffrey W. Kassing, Jimmy Sanderson
Published London : Human Kinetics, Inc., 2010

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Description 1 online resource
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary This case study examines how fans can experience a major sporting event (cycling's Tour of Italy) through a particular new communication technology platform--Twitter. To explore this possibility the authors tracked the "tweets" sent out by a selection of American and English-speaking riders during the 3-week race. Their analysis of these texts revealed that Twitter served to increase immediacy between athletes and fans. This occurred as athletes provided commentary and opinions, fostered interactivity, and cultivated insider perspectives for fans. These activities position Twitter as a powerful communication technology that affords a more social vs. parasocial relationship between athletes and fans
Notes Originally published in Kassing, J. W., & Sanderson, J. (2010). Fan-athlete interaction and Twitter tweeting through the Giro: A case study. International Journal of Sport Communication, 3(1), 113-128. DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Twitter (Firm) -- Case studies
SUBJECT Twitter (Firm) fast
Subject Communication in sports -- Case studies
Sports spectators -- Case studies
Communication in sports
Sports spectators
Genre/Form Case studies
Form Electronic book
Author Sanderson, Jimmy, author
ISBN 9781526437358
152643735X