| Description |
1 online resource (xx, 556 pages) : illustrations |
| Series |
Routledge international handbooks |
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Routledge international handbooks.
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| Contents |
National Sporting Organizations and Women's Sport Participation: An Australian Focus Katie Rowe 23. Governance of Women's Sport in China Hanhan Xue and Joshua Newman 24. Women's Involvement in Sport Governance - A Case Study of New Zealand Rugby Lesley Ferkins, Katie Dee, Gaye Bryham, and Jacqueline Muller 25. Governance of College Sport Erianne A. Weight and Molly P. Harry 26. The Evolution of Women's Rugby Brittany Jacobs and Nicole Sellars 27. Women and Elite Coaching in New Zealand: Challenges, Benefits, and Opportunities Sarah Leberman and Jane Hurst Part: V Marketing & Consumer Behavior 28. Authentically Communicating with Women Consumers: Examining Successful (and non-successful) Branding and Marketing Efforts Brandon Brown and Nalani Butler 29 |
| Summary |
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women's sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women's sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women's sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women's sports and those who work in women's sport. An essential reference for any researcher or advanced student with an interest in women's sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women's studies |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Nancy Lough is Graduate Coordinator and Director of the Higher Education graduate degree programs in the College of Education at the University of Nevada, Las Vegas, NV, USA, where she is also Professor and Chair of the Intercollegiate Athletics Council. She has received the Stotlar Award for outstanding contributions to the field of Sport Marketing, been recognized as a Sport Marketing Research Fellow by the Sport Marketing Association, and named as an affiliate scholar with the Tucker Center for Research on Girls and Women in Sport. Andrea N. Geurin is Reader in the Institute for Sport Business at Loughborough University, UK. She is on the Executive Council for the North American Society of Sport Management (NASSM), serving as the organization's secretary and she serves on the editorial boards of eight academic sport management journals. In 2015 she was named a NASSM Research Fellow |
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Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL |
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Online resource; title from PDF title page (ProQuest Ebook Central, viewed May 6, 2020) |
| Subject |
Sports for women -- Economic aspects -- Handbooks, manuals, etc
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GAMES -- Gambling -- Sports.
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SPORTS & RECREATION -- Business Aspects.
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SPORTS & RECREATION -- Essays.
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SPORTS & RECREATION -- History.
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SPORTS & RECREATION -- Reference.
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TRAVEL -- Special Interest -- Sports.
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BUSINESS & ECONOMICS -- General.
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SOCIAL SCIENCE -- Women's Studies.
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| Genre/Form |
Electronic books
|
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handbooks.
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Handbooks and manuals
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Handbooks and manuals.
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Guides et manuels.
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| Form |
Electronic book
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| Author |
Lough, Nancy L., editor.
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Geurin, Andrea N., editor.
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| ISBN |
9781351333955 |
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135133395X |
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9780203702635 |
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0203702638 |
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9781351333948 |
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1351333941 |
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9781351333931 |
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1351333933 |
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