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Subjects (1-17 of 17)
Sports -- United States -- Marketing.
1
Book
2010

Branded : branding in sport business




Durham, N.C. : Carolina Academic Press, [2010]

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 MELB  796.00688 Lee/Bbi  AVAILABLE
2
E-book
2020

Changing the game : my career in collegiate sports marketing


Host, Jim, 1937- author.

Lexington : The University Press of Kentucky, 2020

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3
Book
2009

Developing successful sport sponsorship plans


Stotlar, David Kent, 1952-
Third edition
Morgantown, WV : Fitness Information Technology, [2009]

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 MELB  796.0688 Sto/Dss 2009  AVAILABLE
 MELB  796.0688 Sto/Dss 2009  AVAILABLE
4
Book
c2013

Developing successful sport sponsorship plans


Stotlar, David Kent, 1952- author
Fourth edition
Morgantown, WV Fitness Information Technology, c2013

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 MELB  796.0688 Sto/Dss 2013  AVAILABLE
5
Book
1994

Just do it : the Nike spirit in the corporate world


Katz, Donald R.
First edition
New York : Random House, [1994]

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 MELB  338.76887 Kat/Jdi  AVAILABLE
6
Book
1995

The market structure of sports


Scully, Gerald W.

Chicago : University of Chicago Press, 1995

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 MELB  338.43 Scu/Mso  AVAILABLE
7
E-book
2010

Nike


Carbasho, Tracy, author.

Santa Barbara, California : Greenwood, [2010]

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Electronic Resources
8
E-book
1998

Nike culture : the sign of the swoosh


Goldman, Robert, 1949-

London ; Thousand Oaks, Calif. : Sage Publications, 1998

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9
Book
1994

Sport business : operational and theoretical aspects




Dubuque, Iowa : Brown & Benchmark, [1994]

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 W'PONDS  796.0691 Gra/Sbo  AVAILABLE
10
Book
1999

Sport marketing : managing the exchange process


Milne, George R.

Sudbury, Mass. : Jones and Bartlett, [1999]

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 MELB  796.0698 Mil/Smm  AVAILABLE
11
E-book
2015

Sports marketing : a strategic perspective


Shank, Matthew D., author.
5th edition
Abingdon, Oxon ; New York, NY : Routledge, 2015

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Electronic Resources
12
Book
2004

Sports marketing and the psychology of marketing communication




Mahwah, N.J. : L. Erlbaum Associates, 2004

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 MELB  338.43 Kah/Sma  AVAILABLE
13
E-book
2004

Sports marketing and the psychology of marketing communication






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Electronic Resources
14
E-book
2004

Sports Marketing and the Psychology of Marketing Communication


Kahle, Lynn R



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Electronic Resources
15
Book
1994

Sports marketing : competitive business strategies for sports


Brooks, Chris (Christine)

Englewood Cliffs, N.J. : Prentice Hall, [1994]

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 W'PONDS  338.47796 Bro/Smc  AVAILABLE
 MELB  338.47796 Bro/Smc  AVAILABLE
 MELB  338.47796 Bro/Smc  AVAILABLE
16
Book
1993

The sports marketing guide


Wascovich, Terence R.
First edition
Cleveland, Ohio : Points Ahead Inc., [1993]

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 MELB  338.43796 Was/Smg  AVAILABLE
17
Book
1995

Sports marketing : it's not just a game anymore


Schaaf, Phil, 1964-

Amherst, N.Y. : Prometheus Books, 1995

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 MELB  338.43796 Sch/Smi  AVAILABLE
 MELB  338.43796 Sch/Smi  AVAILABLE
 MELB  338.43796 Sch/Smi  AVAILABLE
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