Description |
1 online resource : illustrations |
Series |
SAGE Business Cases |
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SAGE Business Cases
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Summary |
Stadium-construction projects are costly and affect the community--positively and negatively. At urban universities, these impacts extend beyond campuses into the broader community. Thus, athletic-department communication about the value of stadium projects to a diverse group of stakeholders becomes important. Following stakeholder theory, the purpose of the study was to investigate social-media messages disseminated by an urban university engaged in a stadium-redevelopment project (Georgia State University [GSU]) and the public response. A content analysis of Facebook and Twitter posts by GSU (N = 39) and the public response (N = 359) yielded 8 themes: a focus on athletics, a focus on university, informing about urban community development impact, explaining capital project funding source, maintaining the stadium legacy, promoting public-private partnerships, and understanding effects on transit. Findings support previous literature that organizational communication reflects organizational priorities |
Notes |
Originally Published InMcGehee, G. M., Marquez, A. A., Cianfrone, B. A., & Kellison, T. (2018). Understanding organizational and public perspectives on stadium redevelopment through social media: A case study of georgia state university's "new" stadium. International Journal of Sport Communication, 11(2), 261-285 |
Bibliography |
Includes bibliographical references and index |
Notes |
Description based on XML content |
Subject |
Georgia State University -- Public opinion -- Case studies
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SUBJECT |
Georgia State University fast |
Subject |
Social media in sports -- Georgia -- Case studies
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Stadiums -- George -- Public opinion -- Case studies
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Stadiums -- Georgia -- Design and construction -- Case studies
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Public opinion
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Social media in sports
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Stadiums -- Design and construction
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Georgia
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Genre/Form |
Case studies
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Case studies.
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Études de cas.
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Form |
Electronic book
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Author |
Marquez, Armin A., author
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Cianfrone, Beth A., author
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Kellison, Timothy B., author
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ISBN |
9781529706802 |
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1529706807 |
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