Title Building a long-term relationship : KCR Retail's customer loyalty program / Abhilash G. Nambudiri, Harish B

Published London : SAGE Publications: SAGE Business Cases Originals, 2019

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Description 1 online resource : illustrations Series SAGE Knowledge. Cases SAGE Knowledge. Cases Summary The case is about the customer loyalty program designed at an organized retail chain, KCR Retail Ltd. The case renders itself to be discussed in a class to explain the concept of customer lifetime value and its importance in designing a loyalty program for retail store operations Notes Description based on XML content Subject KCR Retail Ltd. -- Management Customer loyalty programs -- Case studies Customer loyalty -- Case studies Customer relations -- Managementa -- Case studies Stores, Retail -- Management -- Case studies Customer loyalty. Customer loyalty programs. Management. Stores, Retail -- Management. Genre/Form Case studies. Form Electronic book Author B., Harish, author ISBN 9781526459756 1526459752

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