| Description |
223 pages : illustrations ; 22 cm |
| Series |
Brilliant series |
|
Brilliant guides.
|
| Contents |
An introduction to writing your business plan -- Getting started -- Competition : show how you'll beat them -- Harnesing the power of marketing -- Making money : the most popular part of the plan! -- Funding your business -- The people side of your plan -- Protecting your ideas -- How to reduce your plan to two pages : the executive summary -- Presenting your business plan -- Your business plan in action |
| Summary |
A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build a business plan quickly and easily and then use it to build your business. This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively. This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business |
|
Business management |
|
Entrepreneurship |
| Notes |
Formerly CIP. Uk |
|
includes index |
| Subject |
Business planning -- Popular works.
|
|
Business planning.
|
|
Business writing.
|
|
Strategic planning -- Popular works.
|
| LC no. |
2010037453 |
| ISBN |
0273742523 (paperback) |
|
9780273742524 (paperback) |
|
