| Description |
1 online resource : text file, PDF |
| Contents |
Part Part I So you want to go live? -- chapter 1 Why love live? -- chapter 2 Facebook Live -- chapter 3 Twitter Go Live/Periscope -- chapter 4 YouTube -- chapter 5 Other live-streaming apps and software -- part Part II Live-stream themes -- chapter 6 Your live-stream strategy -- chapter 7 Content is king -- chapter 8 Focus on. -- part Part III Pre-show production -- chapter 9 How long and when it's on -- chapter 10 The recce -- chapter 11 Live-stream privacy, security and safety -- chapter 12 Tech tips and kit -- part Part IV On air -- chapter 13 Your vital title -- chapter 14 Comments and reactions -- chapter 15 Shares, follows and notifications -- chapter 16 The presenter -- chapter 17 The producer -- chapter 18 The viewers -- chapter 19 At the start of the show -- chapter 20 During the show -- chapter 21 At the end of the show -- part Part V Post-show production -- chapter 22 Downloads and uploads -- chapter 23 Amplify your live-stream -- chapter 24 Measuring your metrics |
| Summary |
"With The Live-Streaming Handbook you will learn how to present live video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV-station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he's given to professional broadcasters, with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried-and-tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included:Practical steps for using popular live-streaming apps, such as Facebook Live and Twitter;nearly 80 colour images of live-streaming events, screenshots and gadgets;a detailed walk-through of how to successfully present and produce your live-streaming show;advice on analysing and exploiting viewer metrics to increase followers;130+ quotes of real-world advice from expert producers of online media content;700+ links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. It'll be invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing, and digital media. With Foreword by Al Roker (NBC Today Show)"--Provided by publisher |
| Subject |
Streaming technology (Telecommunications) -- Handbooks, manuals, etc
|
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Smartphones -- Handbooks, manuals, etc
|
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Smartphones.
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Streaming technology (Telecommunications)
|
| Genre/Form |
Handbooks and manuals.
|
| Form |
Electronic book
|
| ISBN |
9781315209883 |
|
1315209888 |
|
