Contents note continued: 19.The Red Brigades: Sons and Daughters of '68? -- 20.The Generation of Year Nine: Youth Revolt and the Movement of '77 -- 21.Feminism and a New Politics -- 22.Some Conclusions: The Difficulties of Keywords -- Looking Inside: Ideas From Within -- Looking Outward: Ideas From The World Around You -- Inside And Out: Combining Both Approaches -- Idea Sources: An Endless Well -- Tough Choices: Product Or Customer First? -- Major Factors: Narrowing Your Choices -- Naming Your Business -- Timing Issues -- Tyranny Of The Urgent -- The Business Choice Chicken-And-Egg Syndrome -- Recipe For A Thriving Business -- Components Of A Thriving Business -- Why This Structure Matters -- A Unique Methodology -- A Traditional Business Plan Versus The Structure Of Profitability[™] -- Why You Need A Vision For Your Business -- Vision: What Does It Really Mean? -- Four Benefits Of Having A Compelling Vision -- The Importance Of A Compelling Vision --
Contents note continued: Create Experiences Worth Repeating -- Their Awareness Of Your Solution -- Updating Your Critical Success Factors -- Your Delivery Channels -- Effectiveness Of Your Sales Processes -- Sales Is An Ongoing Process -- Meeting And Exceeding Your Customer's Expectations -- Assessing Your Competition -- Updating Your Critical Success Factors -- What Production Means -- The Production Chicken-And-Egg Syndrome -- Overview Of Your Production Area -- The Five Elements Of Your Strategic Advantage -- Exceptional Versus Great Versus Good Versus Average -- Product Cost Advantage -- Product Quality -- Delivery Time Or Convenience -- Customer Service -- The Uniqueness Of Your Product -- Developing Your Strategic Advantage -- Updating Your Critical Success Factors -- Why The Funding Of A Business Is So Important -- Your Overall Financing Needs -- Evaluating Your Financing Needs -- Tools For Calculating Your Financing Needs -- Types Of Financing -- Sources Of Financing --
Contents note continued: Evaluation Of Financing Criteria -- Obtaining Funding -- Updating Your Critical Success Factors -- Business Planning Activities -- Developing A Game-Changing Vision -- Recrafting And Recasting Your Vision -- Innovation -- Fruit Stands Versus Factories -- Systems -- Your Daily Role In Your Business -- Updating Your Critical Success Factors
Contents note continued: Sources Of A Vision -- Developing A Vision -- Three Steps To Creating A Compelling Vision -- What Does A Compelling Vision Look Like? -- The Importance Of A Win/Win Experience -- Mission Statement Versus Slogan Versus Vision -- Incubating Your Vision -- Three Problems -- What Is A Critical Success Factor For A Business? -- Your Critical Success Factors -- Critical Success Factor Analysis: The Foundation -- What Will This Analysis Accomplish? -- Synchronizing Vision And Critical Success Factors -- Making Implementation Measurable -- Your Strategic Plan: The Road Map For Achieving Your Vision -- Creating A Sustainable Competitive Advantage -- Where Do Marketing And Sales Fit In? -- The Importance Of Your Marketing And Sales Area -- Overview Of Your Marketing And Sales Area -- Your Number Of Potential Buyers -- Awareness Of A Need For Your Product Or Service -- Understanding Your Customer -- Attractiveness Of Your Solution --
Machine generated contents note: 1.A Distrusted State -- 2.Civil Society and its Discontents -- 3.The Agitators and Moral Outrage -- 4.From Mass Schooling to Mass Protest: Failures of the Education System -- 5.The End of Respectability: The Student Movement in the Universities -- 6.Religion and Student Politics: The Catholic University -- 7.The Spread of Student Protest: The State University, Schools and Institutes -- 8.A Lost Opportunity? The Education System after '68 -- 9.Going to the People: Students and Workers -- 10.Dreaming of a Cultural Revolution -- 11.Breaking the Ice: Spring-Summer 1968 -- 12.Pirelli: A Case of Permanent Conflict -- 13.Technicians and Clerical Workers Awake -- 14.The Hot Autumn: From Corso Traiano to Piazza Fontana -- 15.The Hot Autumn in Milan -- 16.The New Rules of the Game: The Unions and Industrial Relations -- 17.Institutionalization from Below: The Unions and Social Movements -- 18.Residual and Emergent Political Forms --
Analysis
Italy Social movements, history
Bibliography
Includes bibliographical references (pages 353-368) and index
