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Book Cover
Streaming video
Author Fisher, C. M. (Colin M.) Speaker.

Title General Motors and the Sullivan Principles : how a multinational company confronted Apartheid / Colin Fisher
Published London : Henry Stewart Talks, 2018
Online access available from:
HSTalks Business & Management Collection    View Resource Record  

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Description 1 online resource (1 streaming video file (4 min.) : color, sound)
Series The business & management collection, 2056-4570
Henry Stewart talks. Business & management collection
Summary This case study describes an initiative developed in 1977 by Leon Sullivan, a General Motors director. It was embraced by many multinationals operating in South Africa and signatories to the Sullivan Principles refused to obey Apartheid laws in the hope of shaming the South African government into abolishing Apartheid. Although this proved unsuccessful, the subsequent divestment campaign launched by Sullivan and General Motors contributed to the end of the Apartheid in 1994
Notes Animated audio-visual presentation with synchronized narration
Bite-size case study extracted from the talk: Multinational corporations and abusive states : should they stay put and make things better or withdraw?
Title from title frames
Restricted Access restricted to subscribers
Notes Mode of access: World Wide Web
Subject Sullivan, Leon Howard, 1922-2001.
General Motors Corporation.
Apartheid -- South Africa -- Economic aspects
Business ethics.
Corporations, American -- South Africa -- Case studies
Disinvestment -- Case studies
Disinvestment -- South Africa.
International business enterprises -- Moral and ethical aspects.
Social responsibility of business.
Form Streaming video
Other Titles Multinational corporations and abusive states : should they stay put and make things better or withdraw?