| Description |
viii, 261 pages : illustrations ; 24 cm |
| Contents |
Includes: The art of war / by Sun Tzu ; translated by Samuel B. Griffith |
| Summary |
By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage |
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To hand down the wisdom he had gained from years of battles, more than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War |
| Analysis |
Strategic planning |
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Sun-tzu |
| Notes |
Main text based on: The art of war / by Sun Tzu |
| Bibliography |
Includes bibliographical references (pages [251]-255) and index |
| Subject |
Sunzi, active 6th century B.C.
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Sunzi, active 6th century B.C. Sunzi bing fa.
|
| SUBJECT |
Sun-tzu, 6th century B.C. Art of war -- Criticism and interpretation
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| Subject |
Business enterprises -- Australia.
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Management.
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Strategic planning.
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Success in business.
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| Author |
Sunzi, active 6th century B.C.
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Sunzi, active 6th century B.C.
Sunzi bing fa. English.
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| LC no. |
96026080 |
| ISBN |
0195099966 |
|
0195137892 |
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