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Author Clancy, Michael, author

Title Sweating the swoosh : Nike, the globalization of sneakers, and the question on sweatshop labor / Michael Clancy
Published [London] : SAGE, 2016
Online access available from:
Sage Business Cases    View Resource Record  


Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary Globalization has become increasingly controversial, and remains a slippery topic. This case study grounds the discussion by focusing on the production and marketing strategies of one modern multinational corporation, Nike, Inc., while also examining allegations that the company supports global sweatshops. The case traces the origins and strategies of Nike, its multinational operations, and practice of outsourcing to primarily poor areas in the world. It also shows the local impact in countries like Vietnam. Finally, it follows growing criticism of the company within the larger context of development, the status of women within the global economy, and human rights, as well as the evolving response to these allegations made by company officials
Notes Originally Published in: Clancy, M. (2000). Sweating the Swoosh: Nike, the Globalization of Sneakers, and the Question on Sweatshop Labor. Case 264. Washington, DC: Georgetown Institute for the Study of Diplomacy
Description based on online resource; title from home page (viewed on April 28, 2016)
Subject Nike (Firm) -- Employees.
Sweatshops -- Case studies.
Globalization -- Case studies.
Shoe industry -- Employees -- Case studies.
Genre/Form Case studies.
Form Electronic book
ISBN 9781473968745 (ebook)