| Description |
1 online resource |
| Contents |
Introduction -- Creating Today: Pat Weaver's concept -- Programming Today: mornings at seven -- Producing Today: behind the camera -- The faces of Today: on-air talent from Dave Garroway to Jane Pauley -- Selling today: advertising and station relations -- Watching Today: a look at the audience -- Conclusion: Today in history |
| Summary |
This is a history of the first 25 years of the groundbreaking program, The Today Show, from 1952-1977. The author looks at the aspects that contributed to Today's success-from the producers to the on air talent-and ultimately earned it a significant place in broadcast history. The book chronicles The Today Show's original concept and the ways in which the producers transformed the show for more than two decades |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record and CIP data provided by publisher |
| SUBJECT |
Today show (Television program) http://id.loc.gov/authorities/names/n86099994
|
|
Today show (Television program) fast |
| Subject |
PERFORMING ARTS -- Reference.
|
| Form |
Electronic book
|
| LC no. |
2016032005 |
| ISBN |
9781442269934 |
|
1442269936 |
|
