Description |
1 online resource : illustrations (black and white, and colour) |
Series |
SAGE knowledge. Cases |
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SAGE knowledge. Cases
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Summary |
This case describes Taco Bell's 2011 marketing campaign: 'Thank You for Suing Us'. This well-managed campaign was effective enough that it actually led to the withdrawal of a lawsuit against the fast food chain |
Notes |
Originally Published in: Crandall, W.R., Parnell, J.A., & Spillan, J.E. (2013). Taco Bell Thanks You for Suing Them. In Crisis management: Leading in the new strategy landscape (2nd ed., pp. 218-221). Los Angeles: SAGE Publications, Inc. ISBN: 9781412991681 |
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Online resource; title from home page (viewed on April 28, 2016) |
Subject |
Taco Bell (Firm)
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SUBJECT |
Taco Bell (Firm) fast |
Subject |
Public relations -- Case studies
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Crisis management -- Case studies
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Fast food restaurants -- Public relations -- Case studies
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Crisis management
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Public relations
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Genre/Form |
Case studies
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Case studies.
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Études de cas.
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Form |
Electronic book
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Author |
Parnell, John A. (John Alan), 1964- author.
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Spillan, John E., author
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ISBN |
9781506323992 |
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1506323995 |
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