| Description |
1 online resource : illustrations (black and white, and colour) |
| Series |
SAGE knowledge. Cases |
|
SAGE knowledge. Cases
|
| Summary |
In 2013, Taco Bell was looking for ways to grow. One of the opportunities the company was considering was adding a line of breakfast foods, something the brand had tried - unsuccessfully - before. There were clear reasons to proceed with the launch, as breakfast offered a completely new meal occasion with tremendous potential. However, there were also notable concerns when it came to operational issues and consumer behavior. This case gives students an opportunity to debate growth and new product opportunities |
| Notes |
Originally Published in: Calkins, T., & Darrell, B. (2015). Taco Bell: The Breakfast Opportunity. 5-414-757. Evanston, IL: Kellogg School of Management, Northwestern University |
|
Online resource; title from home page (viewed on April 29, 2016) |
| Subject |
Taco Bell (Firm)
|
| SUBJECT |
Taco Bell (Firm) fast |
| Subject |
Brand name products -- Case studies
|
|
Fast food restaurants -- Management -- Case studies
|
|
Breakfasts -- Case studies
|
|
New products -- Marketing -- Case studies
|
|
Brand name products
|
|
Breakfasts
|
|
Fast food restaurants -- Management
|
|
New products -- Marketing
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Darrell, Blair, author
|
| ISBN |
9781473972223 |
|
1473972221 |
|
