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E-book
Author Feferman, Flavio, author

Title groupelephant.com : going beyond corporate purpose / Flavio Feferman, Matthew Bujnicki, Stacey Chin, Travis Dziubla, Ashley Lohmann
Published London : SAGE Publications Ltd, 2017
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Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary The groupelephant.com (formerly EPI-USE) case focuses on CEO Jonathan Tager as he grapples with implementing and sustaining his companys recently launched Beyond Corporate Purpose: Elephants, Rhinos & People (ERP) program. In what is more than just a Corporate Social Responsibility (CSR) program but rather a hybrid business model, Tager is contemplating how to measure and convey the programs expected impact on elephant and rhino poaching, as well as on poverty alleviation in South Africa. The case study highlights the difficulty of planning in embarking on programs of this nature as well as CSR programs in general. It also addresses topics such as hybrid (blended) business models, the theory of change underlying CSR strategy, and the challenges involved in defining and measuring impact. The case explores organizational challenges and tensions related to adopting a business model that is no longer solely for-profit, including whether companies have a responsibility to actively engage in advocacy and devote significant resources to social and environmental (conservation) objectives or whether such efforts violate the fiduciary responsibility that CEOs have to shareholders
Notes Originally published: Feferman, F., Bujnicki, M., Chin, S., Dziubla, T., & Lohmann, A. (2015). groupelephant.com: Going beyond corporate purpose. The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business
Description based on XML content
Subject Tager, Jonathan
Groupelephant.com
Social responsibility of business -- United States.
Corporate governance -- United States.
Form Electronic book
Author Bujnicki, Matthew, author
Chin, Stacey, author
Dziubla, Travis, author
Lohmann, Ashley, author
ISBN 9781526407863 (ebook)