| Description |
1 online resource : illustrations |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
In January 2014, the CEO of the renowned U.S. discount retailer Target wrote an open letter to its customers apologizing for the massive data breach the company experienced during the 2013 holiday season. Attackers were able to steal credit card data of 40 million customers and more were probably at risk. Share prices, profits, but above all reputation were all now at stake. How did it happen? What was really stolen? What happened to the data? How could Target win consumer confidence back? While the company managed the consequences of the attack, and operations were slowly back to normal, in the aftermath the data breach costs hundreds of million dollars. Customers, banks, and all the major payment card companies took legal action against Target |
| Notes |
Originally Published InPigni, F., Bartosiak, M., Piccoli, G., & Ives, B. (2018). Targeting Target with a 100 million dollar data breach. Journal of Information Technology Teaching Cases, 8, 9-23 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Target Corporation -- Case studies
|
| SUBJECT |
Target Corporation fast |
| Subject |
Business enterprises -- Computer networks -- Security measures -- Case studies
|
|
Consumer protection -- Case studies
|
|
Corporate image -- Case studies
|
|
Business enterprises -- Computer networks -- Security measures
|
|
Consumer protection
|
|
Corporate image
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
Bartosiak, Marcin, author
|
|
Piccoli, Gabriele, author
|
|
Ives, Blake, author
|
| ISBN |
9781529706598 |
|
1529706599 |
|
