| Description |
1 online resource |
| Series |
SAGE Business Cases |
|
SAGE Business Cases
|
| Summary |
Food, gastronomic or culinary tourism has increasingly become a valuable tool for tourism destinations enabling guests to differentiate one tourism destination from its competitors. However, many countries have not yet embraced it. This case study identifies the gastronomic market in Kenya's leading tourism hub, the northern circuit of Kenya's coastal strip. Research in this area also suggests that socio-demographic profiles could be used to segment and or predict guest participation in gastronomic activities in the region. The goal of food tourism is to enable a region to plan and diversify its tourism products and increase its profitability by using a food as a destination focus |
| Notes |
Originally Published InPepela, A., & O'Halloran, R. M. (2017). Targeting Kenya's coastal gastronomic market: A case study. Journal of Hospitality & Tourism Cases, 6(1), 48-56 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
Target marketing -- Kenya -- Case studies
|
|
Food tourism -- Kenya -- Case studies
|
|
Food tourism
|
|
Target marketing
|
|
Kenya
|
| Genre/Form |
Case studies
|
|
Case studies.
|
|
Études de cas.
|
| Form |
Electronic book
|
| Author |
O'Halloran, Robert M., author
|
| ISBN |
9781529716917 |
|
1529716918 |
|
