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Author Muñoz-Seca, Beatriz, 1953-

Title The new operational culture : the case of the theatre industry / Beatriz Muñoz-Seca and Josep Riverola
Published Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009
Online access available from:
Springer eBooks    View Resource Record  


Description 1 online resource (xii, 270 pages)
Contents A new operational culture -- The Teatro Real -- The Teatro Real's mission -- The mission's concepts -- The leading characters -- Understanding our characters -- The operational dream and a 5-star service -- Achieving a 5-star service -- Operations -- The structure of operations -- Operations management and translation -- Profile of the operations manager -- The innovation process -- Implementing innovation -- Rehearsal and training -- The RT concept -- The creative process : the opera Don Giovanni -- Basic concepts of the creative process -- Relevance and operational culture -- Talent management and operational culture -- The management style of the Teatro Real's operations management -- Management style -- The icosalogue -- Epilogue conversations with Maestro Lopez Cobos
Summary We are on the threshold of a new revolution in company Pperations Management. The 20th century was the century of 'workforce', but the 21st century protagonist is 'brain power'. Managing this brain power demands a dramatic paradigm shift. In the face of this challenge, the authors turned to the world of theatre, searching for inspirations and examples to show the way, and in Madrid's Teatro Real they found a management style very much in tune with the new times. This is a must read for managers who want their operations to be effective and their people to take great care of their commitments (clients in particular); to enthuse daily over a job well done and to find satisfaction in shared success. It provides a fascinating journey through the concepts of the new operational culture and is indispensable for attaining a world-class competitive advantage
Bibliography Includes bibliographical references and index
Notes "First published in Spanish 2007"--Title page verso
Print version record
Subject Teatro Real (Madrid, Spain) -- Management.
Form Electronic book
Author Riverola, Josep, 1940-
ISBN 0230584608 (electronic bk.)
9780230584600 (electronic bk.)