2006

60 minutes.

New York, NY : Columbia Broadcasting System, 2006

 

2008

The age of engage : reinventing marketing for today's connected, collaborative, and hyperinteractive culture

Shiffman, Denise.
First edition
Ladera Ranch, CA : Hunt Street Press, [2008]

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2016

The agile marketer : turning customer experience into your competitive advantage

Smart, Roland, 1974- author

Hoboken : Wiley, 2016

 

2018

AI for marketing and product innovation : powerful new tools for predicting trends, connecting with customers, and closing sales

Pradeep, A. K., 1963- author.

Hoboken, New Jersey : John Wiley & Sons, 2018

 

2017

The Aisles Have Eyes

Turow, Joseph.



 

2017

The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power

Turow, Joseph, author.

Cumberland : Yale University Press, [2017]

 

2012

Brand communities for fast moving consumer goods : an empirical study of members' behavior and the economic relevance for the marketer

Meister, Sandra



 

2011

Brilliant online marketing : how to use the internet to market your business

Blyth, Alex.



 

2024

Building AI driven marketing capabilities : understand customer needs and deliver value through AI

[First edition]
New York, NY : Apress, [2024]

 

2022

Business advancement through technology.

 

2011

Collaboration and Co-creation : new platforms for marketing and innovation

Bhalla, Gaurav.

New York, N.Y. : Springer, [2011]

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2013

Commercialization basics for the photonics industry

Krohn, David A



 

2015

Commercializing innovation : turning technology breakthroughs into products

Schaufeld, Jerry, author

[Place of publication not identified] : Apress, [2015]

 

2010

Connecting with consumers : marketing for new marketplace realities

Kimmel, Allan J.

Oxford : Oxford University Press, 2010

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2010

Connecting with consumers : marketing for new marketplace realities

Kimmel, Allan J.

Oxford ; New York : Oxford University Press, [2010]

 

2010

Connecting With Consumers : Marketing For New Marketplace Realities

Kimmel, Allan J



 

2021

Covid-19, technology and marketing : moving forward and the new normal

Singapore : Palgrave Macmillan, 2021

 

2011

The daily you : how the new advertising industry is defining your identity and your worth

Turow, Joseph.

New Haven : Yale University Press, [2011]

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2011

The daily you : how the new advertising industry is defining your identity and your worth

Turow, Joseph, author.



 

2019

Demand Articulation of Emerging Technologies : Investigating the Longitudinal Dynamics of Innovation

Kodama, Fumio



 

2020

Digital disruption in marketing and communications : a strategic and organizational approach

Magnotta, Edoardo, author.

Abingdon, Oxon ; New York, NY : Routledge, 2020

 

2018

Digital marketer

Brown, Eileen, author.

Swindon, UK : BCS Learning & Development Ltd., [2018]

 

2023

Digital Pricing Strategy Capturing Value from Digital Innovations

Liozu, Stephan M



 

2021

Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era

Cham, Switzerland : Springer, [2021]

 

2011

E-Marketing : Applications of Information Technology and the Internet within Marketing

Molenaar, Cor



 

2003

The evolution of new markets

Geroski, Paul



 

2013

The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

Safko, Lon.



 

2017

Getting your game out there : practical advice for getting a video game noticed in an insanely crowded marketplace

Imms, Jason, speaker

[Place of publication not identified] : O'Reilly, [2017]

 

1999

Global marketing for the digital age

Bishop, Bill, 1957-

Lincolnwood, Ill. : NTC Business Books, 1999

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2022

How digital marketing can use a smart phone app to improve any business's bottom line

Manko, Barbara, author

London : Journal of Information Technology Teaching Cases, 2022

 

2011

How to make money with mobile marketing 2D codes : including QR codes, EZ codes, and Microsoft tags

Turner, Jamie, 1961-



 

2010

Injecting iAds into iPhone apps

Morrison, Michael, 1970-



 

2018

Innovation and Strategy

First edition
[Place of publication not identified] : Emerald Publishing : Emerald Publishing Limited, 2018

 

1998

Innovation in marketing

Oxford ; Boston : Butterworth-Heinemann, 1998

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2017

Innovation in Pricing : Contemporary Theories and Best Practices

Hinterhuber, Andreas, author
Second edition
London : Taylor and Francis, 2017

 

2007

Innovation, market archetypes and outcome : an integrated framework

Sarkar, Soumodip.

Heidelberg ; New York : Physica-Verlag, [2007]

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2007

Innovation, market archetypes and outcome : an integrated framework

Sarkar, Soumodip.



 

2019

Integrated marketing communications, strategies, and tactical operations in sports organizations

Hershey, Pennsylvania : IGI Global, [2019]

 

2006

The long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-

London : Random House Business Books, 2006

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2008

The long tail : why the future of business is selling less of more

Anderson, Chris, 1961-
Revised and updated edition
New York : Hyperion, 2008

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2009

The longer long tail : how endless choice is creating unlimited demand

Anderson, Chris, 1961-
Revised and updated edition
London : Random House Business, 2009

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2015

La longue traîne et Chris Anderson : quand la diversité de l'offre est plus rentable que les blockbusters

De Saeger, Ariane



 

2020

Managing Customer Experiences in an Omnichannel World Melody of Online and Offline Environments in the Customer Journey

Dirsehan, Taşkın



 

2017

Marketing analytics resource allocation.

Charlottesville, VA : University of Virginia Darden, 2017

 

2017

Marketing analytics resource allocation.

Charlottesville, VA : University of Virginia Darden, 2017

 

2018

Marketing and Globalization

Durand, Aurélia (Aurélia Lefaix-Durand), author



 

2021

Marketing and smart technologies : proceedings of ICMarkTech 2020

International Conference on Marketing and Technologies (2020 : Lisbon, Portugal)

Singapore : Springer, [2021]

 

2022

Marketing and smart technologies proceedings of ICMarkTech 2021.

International Conference on Marketing and Technologies (2021 : Tenerife, Canary Islands)



 

2022

Marketing and smart technologies : proceedings of ICMarkTech 2021.

International Conference on Marketing and Technologies (2021 : Tenerife, Canary Islands)



 

2024

Marketing and smart technologies : proceedings of ICMarkTech 2022.

International Conference on Marketing and Technologies (2022 : Santiago de Compostela, Spain)

Singapore : Springer, [2024]