Title Social media for government : theory and practice / edited by Staci M. Zavattaro and Thomas A. Bryer

Published New York : Routledge is an imprint of the Taylor & Francis Group, an Informa Business, [2016]

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Description 1 online resource Contents pt. 1. Social media in goverment : an introduction -- pt. 2. Social media : internal management and issues -- pt. 3. Social media : external relations -- pt. 4. Social media in government : future directions Summary Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media research and what actually takes place in government and nonprofit agencies. Most of the existing books on the topic are scholarly in nature, ignoring the vital theory-practice connection. This book bridges that gap, explaining how the effectiveness of social media can be maximized in the public sector With chapters written by leading scholars and practitioners, this book provides practical, hands-on-advice on how to: manage employee use of social media sites, most effectively reach the public during a crisis, apply public record management methods to social media efforts, create a social media brand, and provide government transparency while respecting privacy laws. For each topic, a collection of practitioner best practices and tools are included. This text responds to calls within the greater public administration discipline to enhance the theory-practice connection, giving practitioners space to tell academics what is happening in the field and encourage further meaningful research into social media use within government Bibliography Includes bibliographical references and index Notes Print version record Subject Public administration -- Technological innovations -- United States Administrative agencies -- Information technology -- United States Administrative agencies -- Management -- Technological innovations -- United States Electronic government information -- United States -- Management Social media -- Political aspects POLITICAL SCIENCE -- Public Affairs & Administration. Public administration -- Technological innovations Social media -- Political aspects Innovationsmanagement Regierung Social Media Verwaltung United States Form Electronic book Author Zavattaro, Staci M., 1983- editor. Bryer, Thomas A., 1978- editor ISBN 9781317286387 1317286383 9781315643564 1315643561 9781315643564 9781317286394 1317286391 9781317286370 1317286375

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