| Description |
1 online resource (xxxi, 519 pages) : illustrations |
| Series |
Sybex serious skills |
|
Serious skills.
|
| Contents |
Understanding search theory -- Keyword research -- Keyword tools : extracting valuable data from Google -- Writing compelling ads -- Landing pages that convert searchers into buyers -- Advanced optimization techniques -- Demystifying quality score -- Beyond text: image, video, and mobile ads -- Understanding the content network -- Advanced content network techniques -- Advanced geographic targeting -- Save time and scale accounts with the AdWords editor -- Profitable bid strategies -- Successful account organization strategies -- Testing techniques that will increase profits -- AdWords reports: how to extract actionable information -- Step by step: create and monitor your AdWords account |
| Summary |
Master Google AdWords and get more out of your campaigns. What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.: Covers the essential and advanced capabilities |
| Bibliography |
Includes bibliographical references and index |
| Notes |
English |
|
Print version record |
| Subject |
Internet advertising.
|
|
Telecommunication -- Terminology
|
|
BUSINESS & ECONOMICS -- Advertising & Promotion.
|
|
Internet advertising
|
|
Telecommunication
|
| Genre/Form |
Terminology
|
|
dissertations.
|
|
Academic theses.
|
|
Thèses et écrits académiques.
|
| Form |
Electronic book
|
| LC no. |
2010004721 |
| ISBN |
9780470640715 |
|
0470640715 |
|
9780470640739 |
|
0470640731 |
|
1282547607 |
|
9781282547605 |
|
9786612547607 |
|
661254760X |
|
