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Book Cover
E-book
Author Oh, Youjeong, author

Title Pop city : Korean popular culture and the selling of place / Youjeong Oh
Published Ithaca : Cornell University Press, 2018

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Description 1 online resource (xi, 238 pages) : illustrations
Contents Introduction -- Part I. The speculative production of dramas and drama sites. Speculative producers : the production of Korean drama -- Spectacular places : drama-filming sites -- Part II. The affective consumption of K-pop idols and places. Image producers : the (re)production of K-pop idols -- K-star road : making Gangnam into a K-pop--filled place -- Cosme Road : K-beauty and the globalization of Myeong-dong -- Conclusion
Summary "This book examines popular culture-associated marketing practices, specifically the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes This work is licensed under a Creative Commons license https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode
Print version record and CIP data provided by publisher
Subject Place marketing -- Korea (South) -- History -- 21st century
Popular culture -- Korea (South) -- History -- 21st century
Popular music -- Korea (South) -- History and criticism
Television plays, Korean -- History and criticism
Social Science -- Sociology.
SOCIAL SCIENCE -- Anthropology -- Cultural.
Place marketing
Popular culture
Popular music
Television plays, Korean
Korea (South)
Genre/Form Criticism, interpretation, etc.
History
Form Electronic book
LC no. 2018017112
ISBN 1501730711
1501730738
1501730746
9781501730719
9781501730733
9781501730740