Title Understanding India : cultural influences on Indian television commercials / Rohitashya Chattopadhyay

Published Los Angeles ; London ; New Delhi : SAGE Publications, 2014

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Description 1 online resource (xi, 175 pages) Contents Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india Bibliography Includes bibliographical references (pages 166-169) and index Notes Print version record Subject Television advertising -- India BUSINESS & ECONOMICS -- Advertising & Promotion. Television advertising Televisie. Cultuurverandering. India India. Form Electronic book ISBN 9789351501756 9351501752

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