A content of the portrayals of driving incidents and alcohol incidents in popular television programmes has been conducted, as well as the examination of a sample of alcohol advertisements. In general, the study concluded that driving is presented fairly responsibly on television watched by adults. Those incidents of irregular and dangerous driving which occurred were mainly found in American productions. A number of observations are made concerning the portrayal of alcohol and alcohol advertisements. Road accidents. Road safety. T V. Alcohol portrayals. Alcohol advertising
Notes
Report of a study carried out by members of the Psychology Dept. of the University of New England