Limit search to available items
Book Cover
E-book
Author Applequist, Janelle, author

Title Broadcast pharmaceutical advertising in the United States : prime time pill pushers / Janelle Applequist
Published Lanham : Lexington Books, [2016]

Copies

Description 1 online resource
Contents The nature of the pharmaceutical advertising industry : direct-to-consumer advertising in the United States -- Theoretical foundations : toward an analysis of DTCA -- Analyses of DTCA on primetime television -- DTC advertisements : a triangulated approach -- The commercial elements of constructing a drug : a textual analysis of a Yaz advertisement -- Looking forward
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Advertising -- Drugs -- United States
Direct-to-consumer prescription drug advertising -- United States
Pharmaceutical Preparations -- economics
Direct-to-Consumer Advertising
Television -- economics
BUSINESS & ECONOMICS -- Advertising & Promotion.
Advertising -- Drugs
Direct-to-consumer prescription drug advertising
SUBJECT United States
Subject United States
Form Electronic book
LC no. 2016038340
ISBN 9781498539524
1498539521