| Description |
1 online resource : text file, PDF |
| Contents |
Cover; Title; Copyright; Dedication; Contents; List of Figures; List of Tables; Preface; Acknowledgments; List, of Contributors; Introduction; This Guidebook = Orientation + Compendium + Almanac + ""How-To"" Manual; Who this Book Is For; The Goal of this Book; PART I THE MARKETS; Chapter 1 What Is a Market?; Market Establishing Shot; Exhibition Space; Screenings; Educational and Networking Opportunities; What's the Difference Between a Market and a Festival?; Confusion Abounds; Festivals Versus Markets; Should You Go to Either? Both? Why? |
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Aren't Film and Television Totally Different Industries?You Might Be an Independent If; PART II THE GLOBAL FILM INDUSTRY; Chapter 2 To Hollywood, Bollywood, Nollywood -- and Beyond; Hollywood; Bollywood; Nollywood; Hollywood's Oligopoly; The Big Six; The Mini Majors; Fierce Film Competition; Chapter 3 The Players on the Film Market Stage; Film Distributors; International (Film) Sales Agents (ISAs; Aggregators; Producer's Representatives; Collection Agents; Exhibitors; Market Makers; THE FILM MARKETS; Chapter 4 Le Marché du Film (The Cannes Film Market; International Profile |
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The Producers WorkshopThe Producers Network; ""Goes to Cannes"" Works in Progress Screenings; Cannes Investors Club; The Village International; NEXT Pavilion; Marché Mixers; Doc Corner; Cinando; Chapter 5 The European Film Market (EFM) ; Venues; Potsdamer Platz; First Timers; EFM Industry Debates; EFM Drama Series Days; American Independents in Berlin; Creative Europe Media (Media-stands.eu); EFM Asia; LOLA at Berlinale; EFM Startups; Meet the Docs; Meet the Festivals; Chapter 6 The American Film Market (AFM); AFM Conference Series; Roundtables; My AFM; Exhibitors; The Film Catalogue; Buyers |
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The Independent Film & Television Alliance® (IFTA) Don't Be a Lobby Lizard; Chapter 7 Regional Film Markets; Hong Kong FILMART; Hong Kong-Asia Film Financing Forum; Business of IP (BIP) Zone; Expo Hong Kong; Asian Film Market; Korean Blockbusters; Tokyo International Film Festival Content Market (TIFFCOM); Ventana Sur; London Screenings; PART III THE WORLDWIDE TELEVISION AND DIGITAL MEDIA BUSINESS; Chapter 8 Mise en Scène; The UK and the US; Germany; The BRIC Block; Brazil; Russia; India; China; Turkey; Africa; Chapter 9 The Studio Scene: LA Screenings, the Upfronts (and NewFronts) |
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The LA ScreeningsThe Upfronts; The NewFronts; Staggering Odds of Scripted TV; Chapter 10 The Players on the TV Market Stage; Distributors; Broadcast Networks; Cable Networks; Satellite TV; Telcos and ISPs; Over the Top Television (OTT)/Internet Networks; Syndicators; The Coveted 100th Episode; Strip Shows; Deficit Financing; Time Buy or Barter Syndication (Client Supplied Programming) ; Station Groups; Aggregators; Exhibitors; Market Makers; THE TV MARKETS; Chapter 11 The MIP Markets; The MIPs; Back at the Palais; Access to it all via MvMIP and Mobile Apps; MIPTV; Welcome to the Club(s |
| Summary |
"How to Work the Film & TV Markets takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry's trade shows -- the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success within the mainstream, business-to-business circuit but learn how to select, apply and scale prudent, proven principles to drive your own Do-It-Yourself/Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success. Heather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive -- and fun! This creative guide offers:An in-depth survey of the most significant film, TV and digital content trade shows around the world;An overview of the co-production market circuit that offers financing and development support to independent producers;An outline of the market-like festivals and key awards shows;A breakdown of who's who at all these events -- and how to network with them;Hot Tips on how to prepare for, execute and follow up on these prime opportunities;Low-budget key art samples and game plans;A social media speed tour with a wealth of audience engagement ideas."--Provided by publisher |
| Subject |
Motion pictures -- Marketing
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Television programs -- Marketing
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Motion pictures -- Marketing.
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Television programs -- Marketing.
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| Form |
Electronic book
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| ISBN |
9781315755359 |
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1315755351 |
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