| Description |
1 online resource (xxvi, 296 pages) : illustrations |
| Contents |
Introduction -- Part I. The markets -- What is a market? -- Part II. The global film industry -- To Hollywood, Bollywood, Nollywood -- and beyond! -- The players on the film market stage -- The film markets -- Le Marché du Film (the Cannes Film Market) -- The European film market (EFM) -- The American film market (AFM) -- Regional film markets -- Part III. The worldwide television and digital media business -- Mise en Scène -- The studio scene: LA screenings, the upfronts (and NewFronts) -- The players on the TV market stage -- The TV markets -- The MIP markets -- National association of television program executives (NATPE) -- Realscreen -- Regional TV and serialized video content markets -- Part IV. Co-production markets -- CineMart (IFF Rotterdam co-production market) -- Berlinale co-production market -- Other major co-production markets -- Part V. Before: preparation -- Start with the end in mind -- Know your product -- Know your target audience(s) -- Polish your pitch and marketing materials -- Develop key art -- What goes into a pitch package? -- Gearing up for each event -- Part VI. During: at the market -- Prudent market scheduling and logistics -- Taking meetings at the market -- Part VII. After: follow-up -- Gauging success -- Part VIII. Important annual ancillary events -- Top ten market-like film festivals -- Globally significant, pedigree-building film festivals -- Television festivals -- International documentary festivals -- Awards shows -- Overlapping industries' events -- Significant consumer events -- Denouement |
| Summary |
"Offers practical advice and current insights to help independent producers optimize their chances for success at these markets around the world. Here, established veterans and industry disrupters alike share insider advice, dos and don'ts, and illustrative anecdotes from every angle of the marketplace so readers can make the most of their investments of time, money and creative energy. Heather Hale makes strategizing and navigating these markets easy by providing step-by-step instructions and sample calendars of events."--Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Motion pictures -- Marketing
|
|
Television programs -- Marketing
|
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Motion pictures -- Marketing.
|
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Television programs -- Marketing.
|
| Form |
Electronic book
|
| ISBN |
9781317626916 |
|
1317626915 |
|
9781315755359 |
|
1315755351 |
|
